Who’s that guy on the side of the road trying to give me drink mix and rice cakes?

Bicycle Retailer and Industry News, the go-to trade magazine for bike shops, ran this story about how Dr. Allen Lim is practicing some guerrilla marketing in north Boulder. Allen explains what’s up in this video:

Live in Boulder? Follow @SkratchLabs on Twitter to find out when Allen and the crew will be handing out goodies over the weekend.

Allen Lim is co-author with Biju Thomas of The Feed Zone Cookbook. Buy The Feed Zone Cookbook from your local bike, tri, or running shop or from these booksellers:

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One Comment on “Who’s that guy on the side of the road trying to give me drink mix and rice cakes?

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