If you’ve read Dr. Allen Lim’s introduction to Feed Zone Portables, you were treated to a lovely exploration of the human gut to see how liquid and solid foods are digested and absorbed. Lim wanted to show why real food is better for athletes than prepackaged sports nutrition products.
“I’ve worked with very few athletes who could eat pre-packaged foods all day when training or competing. They would often complain that they just couldn’t stomach the bars, blocks, and gels given to them,” says Lim.
“I’ve personally always had a hard time with many pre-packaged sports bars, and many athletes complain that they taste bad and hurt performance. I wanted to find out why the rice cakes I’d been making for them were better than what we could buy premade at the grocery store.”
To find out why many of his athletes preferred real food to pre-packaged sports bars, Lim bought every bar, snack, block, and sports nutrition product he could find and analyzed their ingredients. What he found was surprising. Real food and sports nutrition products are pretty similar except in one important way: The packaged products are very dry while real food contains a lot of water.
In this new video from Skratch Labs, Lim demonstrates the difference between sports bars that contain 3-10% water by mass and the rice cakes found in Feed Zone Portables, which contain 60-80% water by mass.
In the Feed Zone, the menu has changed and no one can argue with the results: real food is better. Real food tastes better, digests quickly, and helps you perform at your best.
The Feed Zone Cookbook includes 150 everyday recipes for athletes. Each breakfast, lunch, and dinner recipe is simple, delicious, and easy to prepare.
Feed Zone Portables, offers portable performance snacks made of real food. Try out 75 all-new rice cakes, two-bite pies, waffles, and other tasty snacks.
Try these cookbooks today! Find The Feed Zone Cookbook and Feed Zone Portables in your local bookstore; bike, tri, or running shop; or from these online retailers:
- SkratchLabs.com: The Feed Zone Cookbook and Feed Zone Portables
- Amazon.com: The Feed Zone Cookbook and Feed Zone Portables
- BarnesandNoble.com: The Feed Zone Cookbook and Feed Zone Portables
- Chapters/Indigo.com: The Feed Zone Cookbook and Feed Zone Portables
- VeloGear.com: The Feed Zone Cookbook and Feed Zone Portables
- TriSports.com: The Feed Zone Cookbook
- Your local independent bookseller: The Feed Zone Cookbook and Feed Zone Portables
- E-book edition on Apple’s iBookstore for iPad: The Feed Zone Cookbook
The Feed Zone Cookbook and Feed Zone Portables are published by VeloPress, the leading publisher of books on cycling, triathlon, and running. Please see more VeloPress nutrition books at velopress.com/category/nutrition-and-diet