Cycling enthusiasts are familiar with MAVIC and its iconic yellow neutral support motorcycles and vehicles that patrol the peloton at the Tour de France providing mechanical support to stranded racers. In a first for the cycling world, the authors of The Feed Zone Cookbook and Feed Zone Portables will provide “neutral human support” for those actual human beings racing bikes at the AMGEN Tour of California.
Both racers and staff will enjoy real food from The Feed Zone Cookbook and Feed Zone Portables and Skratch Labs hydration drinks throughout the weeklong stage race. (Check out Skratch Labs official announcement.)
Skratch Labs and the Tour of California
Skratch Labs has a history with the Tour of California. In previous years, chef Biju Thomas drew from recipes found in The Feed Zone Cookbook to provide race hotels with the official Tour of California race menu. Next week, Skratch Labs will step up its commitment to nourishing performance with its new Skratch Labs Human Support Program.
The Skratch Labs Human Support Program
Skratch Labs will provide real food and hydrating beverages to all athletes and their staff throughout the Tour of California, rather than each team fending for itself. Skratch Labs will field a car and motorcycle within the race caravan that will offer support to any rider from any team at any time during the race.
So how much food and drink are we talking about?
Allen Lim, the company’s founder, and his team will prepare over 1,000 fresh food and beverage items each day to make sure everyone is healthy and happy.
“Our focus at the AMGEN Tour of California is to provide everyone involved with real food and drink so they can perform at their best. Simple as that,” said Lim. “Real food made from scratch is just better in every way than pre-packaged and processed stuff that can sit on a shelf for years.”
I am Ted King.
From team meals at the hotels, to race portables and post-stage recovery meals made for all racers right in the company’s 20-foot custom food trailer, to a limitless supply of the Skratch’s all natural Exercise Hydration Drink Mix, riders and staff are expected to be more properly fed and hydrated than in years past.
Team Cannondale rider Ted King will be competing in his seventh Tour of California and has been a fan of Skratch Labs involvement since the beginning. He commented that, “Once Skratch took over all aspects of food at the Tour of California, there was just a tremendous sense of relief.”
Try the Feed Zone Approach
Ted King is not the only pro cyclist who enjoys the Feed Zone approach to real food. See what pro athletes are saying about The Feed Zone Cookbook and Feed Zone Portables.
In the Feed Zone, the menu has changed and no one can argue with the results: real food is better. Real food tastes better, digests quickly, and helps you perform at your best.
The Feed Zone Cookbook includes 150 everyday recipes for athletes. Each breakfast, lunch, and dinner recipe is simple, delicious, and easy to prepare.
Feed Zone Portables, offers portable performance snacks made of real food. Try out 75 all-new rice cakes, two-bite pies, waffles, and other tasty snacks.
Try these cookbooks today! Find The Feed Zone Cookbook and Feed Zone Portables in your local bookstore; bike, tri, or running shop; or from these online retailers:
- SkratchLabs.com: The Feed Zone Cookbook and Feed Zone Portables
- Amazon.com: The Feed Zone Cookbook and Feed Zone Portables
- BarnesandNoble.com: The Feed Zone Cookbook and Feed Zone Portables
- Chapters/Indigo.com: The Feed Zone Cookbook and Feed Zone Portables
- VeloGear.com: The Feed Zone Cookbook and Feed Zone Portables
- TriSports.com: The Feed Zone Cookbook
- Your local independent bookseller: The Feed Zone Cookbook and Feed Zone Portables
- E-book edition on Apple’s iBookstore for iPad: The Feed Zone Cookbook
The Feed Zone Cookbook and Feed Zone Portables are published by VeloPress, the leading publisher of books on cycling, triathlon, and running. Please see more VeloPress nutrition books at velopress.com/category/nutrition-and-diet